This area is aptly named, since it is where the majority of the hotels have been built as Vallarta has grown over the years. It starts at Marina Vallarta and extends south along the coastline to downtown Puerto Vallarta.

However, as Vallarta has grown, there has been extensive development behind the shoreline heading inland, including developments such as Fluvial and Versalles and towns such as Pitillal, along with residential neighborhoods of differing ages and affluence, well-serviced by a number of shopping centers and stores, such as Sam’s, Wal-Mart, Soriana and Costco.

Most recently, the coastline has become popular for the development of high-rise condominiums, not just hotel rooms. The location is convenient, easy to reach from both downtown and the airport, as well as the coastal highway heading north and south.